An SME business leader spoke to me with a question that had been on his mind for weeks: “How do you get 5 generations to work together in the workplace instead of clashing?” When asked for examples, some came up that required some reflection.
From baby boomers to Gen Z – and soon Gen Alpha – never before have so many different generations worked together within an SME or an organization. This brings many opportunities as well as questions. How do you get the best out of each generation? Focus on everyone’s strengths.
Understand differences, leverage strengths
Each generation has different expectations and work styles. Create a culture where experience and innovation go hand in hand.
📌 Example: An experienced salesperson (boomer) with a strong network can guide a young digital marketer (Gen Z) in customer relations, while the marketer helps better utilize social media for quality lead generation. Win win win.
Flexible communication is key
Where one generation prefers e-mail, another expects instant messaging. Align communication styles with your team. Make clear agreements with one and all.
📌 Example: An SME manager discovered that internal updates via a traditional mail newsletter were not being read by younger employees. A consultation with the team and short video updates and a WhatsApp group allowed engagement to grow.
Mentorship works both ways
Let younger employees learn from experienced colleagues, but also allow for reverse mentoring. Welcoming digital skills and fresh ideas. There is no such thing as a bad idea. Cross-pollination is the oxygen for the entire team.
📌 Example: A young employee teaches the sales manager how LinkedIn recruitment works, while the sales manager coaches him in difficult negotiation techniques.
Create a shared corporate culture
Focus on shared values rather than generational differences. A strong vision and clear mission connect everyone, regardless of age.
📌 Example: An SME family business organized a workshop in which employees of all ages made an exercise regarding the core values. This created more connection and mutual understanding. Mixed work groups conjured real connections.
Be flexible in work organization
Hybrid work, flexible hours or task-oriented goals? Not everyone works the same way. Allow for customization where possible within the organization’s outlines.
📌 Example: Organize sliding work hours, allowing young parents to take their children to school and older workers to start their day earlier. This increases emplyee satisfaction without hurting productivity.
Those who ignore generational management lose talent and motivation. How do you handle the mix of generations in your business?
